ANNOUNCEMENT 30 Nov 2012In November 2012, the government of Australia announced a change in the required local operations to serve domestic customers.
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On 30 November 2012, Senator Stephen Conroy, Minister for Broadband, Communications and the Digital Economy, has made a media release called 'Government moves to ensure quality Australian content stays on Australian television'. Among other clauses, a new requirement for local content for free-to-view channels has been introduced. Each commercial television broadcaster will have to air at least 730 hours of Australian content in 2013, 1095 hours in 2014, and up to 1460 hours in 2015. In addition, the regulation aims to promote production of local content by counting an hour of 'first-release drama' as two hours towards the requirement. A lot of broadcasters express their concern over this new regulation, although quite a few already meet the content requirement of 2015 (1460 hours). The regulation is scheduled to come in force on 1 January 2013.