ANNOUNCEMENT 15 Nov 2017
In November 2017, the European Commission issued the work programme for funding promotional campaigns of EU agricultural products in 2018 under the visual identity "Enjoy!, it's from Europe."
NUMBER OF INTERVENTIONS
European Commission Implementing Decision of 15 November 2017, on the adoption of the work programme for 2018 of information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries: https://ec.europa.eu/info/sites/info/files/commission-implementing-decision-work-programme-2018_en_0.pdf
European Commission, Work Programme for 2018, Annex I: https://ec.europa.eu/info/sites/info/files/c_2017_7475_2_annex_en_v3_p1_953657.pdf
European Commission, News, 15 November 2017, Commission to focus on growth markets for EU food and drink in 2018 promotion programmes: https://ec.europa.eu/info/news/commission-focus-growth-markets-eu-food-and-drink-2018-promotion-programmes_en
European Commission, Promotion of EU farm products: https://ec.europa.eu/info/promotion-eu-farm-products_en
European Commission - Press release of 12 Janaury 2018, Promoting Europe's agricultural products: Commission increases funding: http://europa.eu/rapid/press-release_IP-18-101_en.htm
Official Journal of the European Union, Regulation (EU) No 1144/2014 of the European Parliament and of the Council of 22 October 2014, published on 4 November 2014: http://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32014R1144
On 15 November 2017, the European Commission allocated a total value of EUR 107.1 million (USD 126.3 million) for funding promotional campaigns of EU agricultural products implemented in third countries for the year 2018. This represents a EUR 16.2 million (USD 19 million) increase in the annual budget when compared with the 2017 budget of EUR 91 million (USD 107.2 million), see related state act.
The budget consists of promotional topics of EU goods in third countries with an additional focus on promotional campaigns in China, Hong Kong, Macao, Japan, the Republic of Korea, Chinese Taipei, Canada, the USA, Mexico and Colombia as well as the South East Asian region and the Indian subcontinent.
In this context, Commissioner for Agriculture and Rural Development, Phil Hogan, stated in a press release that: "The EU is the world's largest trader of agri-food products and the best address in the world for high-quality food. I had the occasion to witness first-hand the interest consumers and businesses have worldwide for EU agri-food products on my several business missions conducted abroad. I welcome these new promotion programmes which have in the past successfully opened the doors to new applicants and increased our visibility across the world."
The budget also allocates funds for promotional campaigns in the internal market, see related intervention. According to a press release issued in January 2018, two-thirds of the budget is to be allocated to promoting EU agricultural goods in non-EU countries.
Additionally, EUR 5 million (USD 6 million) is allocated to programmes or campaigns focussing on European sectors affected by an unexpected "market disturbance, loss of consumer confidence or other specific problems". In the event that no such disturbances have occurred the budget is allocated to certain promotional programmes in third countries.