ANNOUNCEMENT 01 Jan 2017

In November 2016, the European Commission issued the work programme for funding promotional campaigns of EU agricultural products in 2017 under the visual identity "Enjoy!, it's from Europe." The total budget increased from EUR 111.3 million in 2016 to EUR 133 million in 2017.

NUMBER OF INTERVENTIONS

2

  • 2 harmful
  • 0 neutral
  • 0 liberalising

SOURCE

European Commission Implementing Decision of 9 November 2016, on the adoption of the work programme for 2017 of information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries: https://ec.europa.eu/info/sites/info/files/2017-cwp-promotion-agricultural-products_en.pdf
European Commission, Work Programme for 2017, Annex I: https://ec.europa.eu/info/sites/info/files/2017-cwp-promotion-agricultural-products-annex_en.pdf
European Commission, Promotion of EU farm products: https://ec.europa.eu/info/promotion-eu-farm-products_en
Official Journal of the European Union, Regulation (EU) No 1144/2014 of the European Parliament and of the Council of 22 October 2014, published on 4 November 2014: http://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32014R1144

Inception date: 01 Jan 2017 | Removal date: 31 Dec 2017
Still in force

Financial grant

On 9 November 2016, the European Commission allocated a total value of EUR 37.55 million (USD 39.5 million) for exclusively funding promotional campaigns of EU agricultural products implemented in the internal market for the year 2017.

The budget consists of various promotional topics of EU goods in the internal market. The programme also allocates funds for promotional campaigns exclusively in third countries, see related intervention. In this context, a separate budget of EUR 27.95 million (USD 29.4 million) is allocated for promotional programmes either in the internal market or in third countries.

Additionally, EUR 4.5 million (USD 4.7 million) is allocated to programmes or campaigns focussing on European sectors affected by an unexpected "market disturbance, loss of consumer confidence or other specific problems". In case no such disturbances have occurred the budget is allocated to promotional programmes of EU milk and/or pig meat products in third countries, see related intervention.

Beneficiaries of the programme on promotional measures in the internal market or in third countries (see related intervention) are obligated to use the visual identity "Enjoy!, it's from Europe." The aim of the programme is to fund campaigns and other promotional measures which help: "open up new market opportunities for EU farmers and the wider food industry, as well as helping them build their existing business." The work programme is set out in the framework of Regulation (EU) No 1144/2014 of the European Parliament and of the Council of 22 October 2014.

In 2016, EUR 25.75 million (USD 27.1 million) was allocated specifically for promotional measures in the internal market, whilst EUR 14.3 million (USD 15 million) was allocated for the promotion of EU agricultural goods in the internal market or in third countries, see related state act.

A state measure in the GTA database is assessed solely in terms of the extent to which its implementation affects discrimination against foreign commercial interests. In this metric, the state aid proposed here is discriminatory.

 

AFFECTED PRODUCTS

 
N/A
Inception date: 01 Jan 2017 | Removal date: 31 Dec 2017
Still in force

Other export incentive

On 9 November 2016, the European Commission allocated a total value of EUR 63 million (USD 66.27 million) for funding promotional campaigns of EU agricultural products implemented in third countries for the year 2017. 

The budget consists of promotional topics of EU goods in third countries with an additional focus on promotional campaigns either in China, Hong Kong, Macao, Japan, the Republic of Korea, Chinese Taipei, Canada, the USA, Mexico and Colombia, Iran, Turkey, the South East Asian region, the Indian subcontinent, Africa, the Middle East or on EU milk and/or pig meat products in third countries.

The programme also allocates funds for promotional campaigns in the internal market, see related intervention, as well as a separate budget of EUR 27.95 million (USD 29.4 million) for promotional programmes either in the internal market or in third countries.

Additionally, EUR 4.5 million (USD 4.7 million) is allocated in a separate budget for programmes or campaigns focussing on European sectors affected by an unexpected "market disturbance, loss of consumer confidence or other specific problems". In the event that no such disturbances have occurred the budget is allocated to promotional programmes of EU milk and/or pig meat products in third countries.

In 2016, EUR 67.9 million (USD 71.43 million) was allocated specifically for promotional measures in third countries, whilst EUR 14.3 million (USD 15 million) was allocated for the promotion of EU agricultural goods in the internal market or in third countries, see related state act.