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On 9 November 2016, the European Commission allocated a total value of EUR 63 million (USD 66.27 million) for funding promotional campaigns of EU agricultural products implemented in third countries for the year 2017.
The budget consists of promotional topics of EU goods in third countries with an additional focus on promotional campaigns either in China, Hong Kong, Macao, Japan, the Republic of Korea, Chinese Taipei, Canada, the USA, Mexico and Colombia, Iran, Turkey, the South East Asian region, the Indian subcontinent, Africa, the Middle East or on EU milk and/or pig meat products in third countries.
The programme also allocates funds for promotional campaigns in the internal market, see related intervention, as well as a separate budget of EUR 27.95 million (USD 29.4 million) for promotional programmes either in the internal market or in third countries.
Additionally, EUR 4.5 million (USD 4.7 million) is allocated in a separate budget for programmes or campaigns focussing on European sectors affected by an unexpected "market disturbance, loss of consumer confidence or other specific problems". In the event that no such disturbances have occurred the budget is allocated to promotional programmes of EU milk and/or pig meat products in third countries.
In 2016, EUR 67.9 million (USD 71.43 million) was allocated specifically for promotional measures in third countries, whilst EUR 14.3 million (USD 15 million) was allocated for the promotion of EU agricultural goods in the internal market or in third countries, see related state act.
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