IMPLEMENTATION LEVEL

Supranational

AFFECTED FLOW

Inflow

ANNOUNCED AS TEMPORARY

No

NON-TRADE-RELATED RATIONALE

No

ELIGIBLE FIRMS

all

JUMBO

No

TARIFF PEAK

No
← back to the state act
Inception date: 01 Jan 2017 | Removal date: 01 Jan 2018
Still in force

Financial grant

On 9 November 2016, the European Commission allocated a total value of EUR 37.55 million (USD 39.5 million) for exclusively funding promotional campaigns of EU agricultural products implemented in the internal market for the year 2017.

The budget consists of various promotional topics of EU goods in the internal market. The programme also allocates funds for promotional campaigns exclusively in third countries, see related intervention. In this context, a separate budget of EUR 27.95 million (USD 29.4 million) is allocated for promotional programmes either in the internal market or in third countries.

Additionally, EUR 4.5 million (USD 4.7 million) is allocated to programmes or campaigns focussing on European sectors affected by an unexpected "market disturbance, loss of consumer confidence or other specific problems". In case no such disturbances have occurred the budget is allocated to promotional programmes of EU milk and/or pig meat products in third countries, see related intervention.

Beneficiaries of the programme on promotional measures in the internal market or in third countries (see related intervention) are obligated to use the visual identity "Enjoy!, it's from Europe." The aim of the programme is to fund campaigns and other promotional measures which help: "open up new market opportunities for EU farmers and the wider food industry, as well as helping them build their existing business." The work programme is set out in the framework of Regulation (EU) No 1144/2014 of the European Parliament and of the Council of 22 October 2014.

In 2016, EUR 25.75 million (USD 27.1 million) was allocated specifically for promotional measures in the internal market, whilst EUR 14.3 million (USD 15 million) was allocated for the promotion of EU agricultural goods in the internal market or in third countries, see related state act.

A state measure in the GTA database is assessed solely in terms of the extent to which its implementation affects discrimination against foreign commercial interests. In this metric, the state aid proposed here is discriminatory.

 

AFFECTED COUNTRIES

MAP
TABLE
EXPORT

AFFECTED SECTORS AND PRODUCTS

021 Live animals
023 Eggs of hens or other birds in shell, fresh
211 Meat & meat products
212 Prepared & preserved fish, crustaceans, molluscs
213 Prepared & preserved vegetables, pulses & potatoes
214 Prepared & preserved fruits & nuts
215 Animal fats
216 Vegetable oils
217 Margarine & similar preparations
218 Cotton linters
219 Oil-cake; flours & meals of oil seeds; vegetable waxes; etc.
221 Processed liquid milk, cream & whey
222 Other dairy products
223 Eggs, in shell, preserved or cooked
231 Grain mill products
232 Starches & starch products; sugars & sugar syrups n.e.c.
233 Preparations used in animal feeding; lucerne meal & pellets
234 Bakery products
235 Sugar & molasses
236 Cocoa, chocolate & sugar confectionery
237 Macaroni, noodles, couscous & similar farinaceous products
239 Food products n.e.c.

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