ANNOUNCED AS TEMPORARYNo
On 9 November 2016, the European Commission allocated a total value of EUR 37.55 million (USD 39.5 million) for exclusively funding promotional campaigns of EU agricultural products implemented in the internal market for the year 2017.
The budget consists of various promotional topics of EU goods in the internal market. The programme also allocates funds for promotional campaigns exclusively in third countries, see related intervention. In this context, a separate budget of EUR 27.95 million (USD 29.4 million) is allocated for promotional programmes either in the internal market or in third countries.
Additionally, EUR 4.5 million (USD 4.7 million) is allocated to programmes or campaigns focussing on European sectors affected by an unexpected "market disturbance, loss of consumer confidence or other specific problems". In case no such disturbances have occurred the budget is allocated to promotional programmes of EU milk and/or pig meat products in third countries, see related intervention.
Beneficiaries of the programme on promotional measures in the internal market or in third countries (see related intervention) are obligated to use the visual identity "Enjoy!, it's from Europe." The aim of the programme is to fund campaigns and other promotional measures which help: "open up new market opportunities for EU farmers and the wider food industry, as well as helping them build their existing business." The work programme is set out in the framework of Regulation (EU) No 1144/2014 of the European Parliament and of the Council of 22 October 2014.
In 2016, EUR 25.75 million (USD 27.1 million) was allocated specifically for promotional measures in the internal market, whilst EUR 14.3 million (USD 15 million) was allocated for the promotion of EU agricultural goods in the internal market or in third countries, see related state act.
A state measure in the GTA database is assessed solely in terms of the extent to which its implementation affects discrimination against foreign commercial interests. In this metric, the state aid proposed here is discriminatory.
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