ANNOUNCED AS TEMPORARYNo
On 15 March 2013, the Cabinet of Japan approved the establishment of the Japan Brand Fund. At least 50% of this fund must be owned by the state. It will be established to increase overseas demand for Japanese products. In particular, the fund will invest in activities (such as marketing, dispatching experts and counseling). The fund will also directly provide money to the entities via the FILP special account. The respective bill is supposed to be approved by the Diet within the next 4 months.
The Ministry of Trade and Industry reports that Japan is facing a decline in domestic demand due to an ageing population and severe competition facing its businesses in emerging countries. The Ministry would therefore need to take measures to sustain economic growth of the country. The Japan Brand Fund is one of those measures.
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